We are seeking a talented and dedicated Senior Paid Ads Specialist to manage and optimize both Google Ads (PPC) and Social Media Marketing (SMM). This role combines data-driven strategy and creative execution, helping brands build a powerful online presence across key social platforms, including Google Ads, Facebook, Instagram, TikTok, and LinkedIn. As a core team member, you’ll oversee all aspects of our clients’ paid ad campaigns, from initial planning to ongoing optimization. Join us and work with some of Singapore's leading brands, driving real impact and growth. Why Join Us? Flexible Work: Enjoy the option to work from home. Comprehensive Benefits: Medical and insurance coverage. Professional Growth: Yearly pay increments and access to both internal and external courses. Extra Leave: Gain an additional 2 days of annual leave each year. Award-Winning Team: Be part of an agency chosen by brands like Adidas, CapitaLand, Grab, Lazada, Alibaba, L’Oréal, Hilton, Zalora, and UOB, recognized as the Search Marketing and Lead Generation Agency of the Year. Career Impact: Work on high-profile brand campaigns across Singapore and Asia as part of our exciting expansion. Corporate Social Responsibility: As one of the few digital agencies in Singapore dedicated to CSR, our “Project KATE” initiative has supported multiple charities and underserved communities since 2015. Social Media Marketing (SMM) Responsibilities: Campaign Creation & Strategy: Develop and execute integrated social media campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn, including budget planning and content ideation. Content Strategy: Plan and distribute engaging content in various formats, ensuring alignment with each brand’s voice and objectives. Audience Insights & Optimization: Collect and analyze audience data to create comprehensive reports, refining future campaigns based on specific KPIs. Brand Consistency: Ensure cohesive messaging across all social platforms by collaboratin