Audience Platform Architect

Merkle

Bengaluru, India
Adobe journey optimizer experience
Adobe experience platform knowledge
Real-time cdp and xdm expertise
This role focuses on designing and implementing end-to-end customer journey workflows using Adobe Journey Optimizer for real-time personalization

Job Summary

  • This role focuses on designing and implementing end-to-end customer journey workflows using Adobe Journey Optimizer for real-time personalization.
  • The successful candidate will collaborate with senior architects to translate business requirements into technical solutions within the enterprise ecosystem.
  • Key responsibilities include configuring channel surfaces, managing audience segments in AEP, and ensuring compliance with data privacy regulations.

Matching Summary

This role focuses on designing and implementing end-to-end customer journey workflows using Adobe Journey Optimizer for real-time personalization.

Skills & Requirements

Must-have

  • Adobe Journey Optimizer experience
  • Adobe Experience Platform knowledge
  • Real-Time CDP and XDM expertise
  • Event-driven architecture understanding
  • REST API integration skills
  • JavaScript and HTML proficiency

Nice-to-have

  • Adobe Target and Analytics exposure
  • Offer Decisioning module familiarity
  • Data governance and DULE policies
  • CI/CD deployment workflow knowledge
  • Alternative MarTech platform awareness
  • Cloud platform integration experience

Key Requirements

  • 4 to 7 years of experience
  • Bachelor's degree in Engineering or related field
  • AD0-E607 Adobe Journey Optimizer certification required
  • Strong communication and analytical skills

Work Rights

Not specified

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