Retail Marketing Manager (fl, Tn, Ga)

Lithia & Driveway (LAD)

South Florida, Tennessee & Georgia, US
Base: $80,000-$125,000 annually; bonus/equity: not...
On-site
Drive quality traffic
Enhance customer loyalty
Achieve operational excellence
Lithia & Driveway is seeking a Retail Marketing Manager to oversee marketing strategies across dealerships in South Florida, Tennessee, and Georgia. The role focuses on enhancing customer loyalty and driving sales through targeted marketing initiatives and collaboration with store leaders

Job Summary

  • The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence.
  • This role involves designing and implementing marketing strategies to strengthen long-term customer relationships, leveraging internal technology and solutions, and partnering with Store Leaders to create loyalty-focused programs.
  • The company offers competitive pay, medical, dental, and vision plans, paid holidays & PTO, disability and life insurance, a 401(k) retirement plan, employee stock purchase plan, and other benefits.

Matching Summary

Match Score: 85

Lithia & Driveway is seeking a Retail Marketing Manager to oversee marketing strategies across dealerships in South Florida, Tennessee, and Georgia. The role focuses on enhancing customer loyalty and driving sales through targeted marketing initiatives and collaboration with store leaders.

Salary

Base: $80,000-$125,000 annually; Bonus/Equity: Not specified; Benefits: Medical, Dental, Vision, PTO, 401(k), ESPP

Skills & Requirements

Must-have

  • Drive quality traffic
  • Enhance customer loyalty
  • Achieve operational excellence
  • Data-driven marketing strategies
  • Customer Ecosystem Scorecard

Nice-to-have

  • Entrepreneurial, high-performance culture
  • Empowers colleagues to excel
  • Growth powered by people

Key Requirements

  • Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience
  • Strong understanding of the automotive industry
  • Experience using Google Analytics, CRM Systems, and Microsoft Office Suite
  • Proficiency in data analysis

Work Rights

Not specified

Tailored Resume

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