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Lithia & Driveway is seeking a Retail Marketing Manager to lead marketing strategies for up to 25 auto dealerships in South Florida, Tennessee, and Georgia. The role requires strong analytical skills, a deep understanding of the automotive industry, and the ability to foster customer loyalty through innovative marketing initiatives.
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Job Summary
Lead marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence.
Design and implement marketing strategies that strengthen long-term customer relationships, leveraging internal technology and solutions with priority.
Provide expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem, making data-driven recommendations.
Matching Summary
Match Score: 75
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Lithia & Driveway is seeking a Retail Marketing Manager to lead marketing strategies for up to 25 auto dealerships in South Florida, Tennessee, and Georgia. The role requires strong analytical skills, a deep understanding of the automotive industry, and the ability to foster customer loyalty through innovative marketing initiatives.
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Salary
$80,000-$125,000 annually; Anticipated starting pay $80,000-$110,000; Not specified
Skills & Requirements
Must-have
Drive quality traffic
Enhance customer loyalty
Achieve operational excellence
Data-driven marketing guidance
Content and campaign management
Leverage internal reporting
Nice-to-have
Entrepreneurial, high-performance culture
Empowers colleagues to excel
Modernize personal transportation solutions
Key Requirements
Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience