Reporting to the Country Manager, Singapore & Malaysia – Senior Channel Manager, Retail and HORECA (Singapore) is responsible and accountable for the Commercial Management and Customers Strategy vision, and its best-in-class execution and delivery of key commercial objectives (achievement of top line sales revenue and volume targets, gross profitability, allocation optimization) and brand presentation in the HORECA & RETAIL for the Singapore market across TEG portfolio. The HORECA & RETAIL represents 45% weight to total Trade business in Singapore, with >280 outlet business partners. Develop, manage and execute the channel strategy, communicating the channel's vision and roadmap. With leadership from the Country Manager, plan, establish and implement the annual sales budget (AOP), quarterly forecasts (LEs) and strategies for HORECA & RETAIL channel to meet Company targets for growth, profitability and increase/sustain TEG’s market leadership in the competition landscape. With leadership from the Country Manager, contribute to gross-to-net revenue maximisation through effective Commercial strategies such as allocation optimisation, channel-product mix management and optimisation of selling cost/trade investments in the Modern On-Trade & HORECA segment. Work with importers & wholesalers on alignment of allocations, target distribution and fulfilment of order deliveries to outlets BPs. Drive best-in-class HORECA & RETAIL Distribution Segmentation and Strategic Visibility execution excellence with The Macallan as primary focus through implementation of key programmes such Spiritual Home Acquisition, strategic collaboration with key accounts to continuous elevate the salience and brand equity at Trade Continuously assess the addressable outlet universe (including quality of outlet distribution) to acquire and penetrate new accounts for TEG portfolio to prepare for future growth opportunities Lead, coach, develop and drive a high performing, capable HORECA & RETAIL team t