Category Development Marketer

3M

Shanghai, China
Full-time, onsite
3-5+ years product marketing experience
Gtm launch execution expertise
China market channel knowledge
3M is seeking a Category Development Marketer for its Floor Care Product line in Shanghai, China. The role focuses on developing go-to-market strategies, driving demand generation, and collaborating with various stakeholders to enhance product positioning and messaging

Job Summary

  • This role drives the go-to-market strategy and demand generation for floor care products across B2B and e-commerce channels in China.
  • The successful candidate will define value propositions, execute product launches, and create sales enablement materials for distributors and sales teams.
  • Candidates must ensure all marketing claims and labels comply with PRC regulations and GB standards while managing marketing budgets and timelines.

Matching Summary

Match Score: 85

3M is seeking a Category Development Marketer for its Floor Care Product line in Shanghai, China. The role focuses on developing go-to-market strategies, driving demand generation, and collaborating with various stakeholders to enhance product positioning and messaging.

Skills & Requirements

Must-have

  • 3-5+ years product marketing experience
  • GTM launch execution expertise
  • China market channel knowledge
  • B2B and e-commerce marketing
  • Mandarin and English fluency

Nice-to-have

  • Experience with cleaning or hygiene solutions
  • Strong analytical skills with Excel/BI
  • Collaboration with OEMs and distributors
  • Knowledge of PRC regulations and GB standards

Key Requirements

  • Bachelor's degree in Marketing or Business
  • 3-5+ years in product marketing
  • Fluency in Mandarin and working English
  • Experience with GTM launches and channel marketing

Work Rights

Not specified

Tailored Resume

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