About the role MXHL PTE LTD is a fast-growing logistics and e-commerce enabler based in Singapore. Through our platform uParcel, we support businesses with last-mile delivery and are expanding into social commerce, helping brands grow their sales on TikTok Shop, Shopee, and other digital channels. We are looking for a hands-on and independent E-commerce & Social Commerce Executive to drive content, live selling, and marketplace operations. What you'll be doing 1. Social Media & Content Creation Plan, create and publish creative content on TikTok and Instagram Build network with Affiliates for sponsored postings and product samples Build Brand kit for each channel, identify trending content formats and adapt them for brand use Shoot and edit short-form videos (Reels, TikTok) Maintain a consistent posting schedule 2. Live Commerce (TikTok / Instagram Live/Shopee) Plan and host live selling sessions Prepare engaging scripts, promotions, and product showcases Engage with viewers and drive conversions during live sessions Analyse live performance and improve results 3. Marketplace Management (Shopee & TikTok Shop) Upload and optimise product listings (titles, descriptions, images) Manage pricing, promotions, and campaigns Monitor stock levels and coordinate with fulfilment team Ensure smooth order processing and customer experience 4. Campaign & Performance Management Execute platform campaigns (e.g. 9.9, 11.11, flash sales) Track performance metrics (sales, conversion rates, engagement) Suggest improvements based on data insights 5. Coordination & Operations Work closely with internal logistics team (uParcel) for fulfilment Source and Liaise with affiliates, suppliers, brands, and partners Ensure timely execution of all campaigns and content plans Requirements 2-3 years of experience in e-commerce, social media, or digital marketing Familiar with TikTok, Instagram, Shopee, and/or TikTok Shop Comfortable appearing on camera and hosting live sessions Basic video editing s