The Chinese Media Group (CMG) is seeking a highly motivated Performance Planner to join its Branding & Marketing (B&M) team. The B&M section is responsible for co-developing and implementing respective CMG’s products brands strategies, as well as driving effective marketing and communication plans to create strong brand value; these include Lianhe Zaobao, Shin Min Daily News, ThinkChina, ZBSchools, HeyKaki, UFM100.3 and 96.3 Hao FM etc. As a Performance Planner, you will be the subject matter expert in omnichannel marketing efforts, especially in driving digital performances, generating brand awareness and engagement, in not only Singapore, but also Asia and global regions. You are expected to: Develop a thorough understanding of CMG and its brands’ mission and business goals; Set up campaigns, optimize audience targeting, ad placement and ROI across programmatic, display, social media, SEM, email marketing etc. to increase effectiveness of ads; Coordinate closely with internal stakeholders such as branding specialists, regional marketer, lifecycle marketer, designer, social media, ad operations etc. to execute marketing plans of varying scales within budget; Research and develop yearly top to mid marketing funnel strategy for CMG brands, using paid digital marketing to amplify and effectively increase market share; Derive benchmarks and KPIs, monitor, analyze and report campaign performance to internal and external stakeholders, where applicable; Utilize data and insights to recommend opportunities for improvement and guide strategic decisions; Research and provide industry updates, trends and insights that can help create potential opportunities; Provide guidance to internal stakeholders on digital campaign optimization; Build and manage relationships with vendors, ad platform partners, and agencies; Perform knowledge sharing within the B&M team, as well as within CMG to educate and inform on best practices; and Ensure confidentiality of all channel and performanc