SGP Investment Group operates a network of medicalaesthetics clinics in Singapore, with related brand and operational presence in Shanghai and Kuala Lumpur. To support ongoing digital acquisition and website optimisation work, we are expanding our in-house marketing team and inviting applications for a Marketing Specialist (Google SEM / SEO & Landing Pages) at executive level. This role focuses on Google search marketing, SEO fundamentals, and hands-on landing page operations. Experience with Facebook / Meta platforms is useful but not mandatory. Key Responsibilities Google SEM / SEO (Mandatory) Execute and monitor Google Ads (SEM) campaigns, including keywords, ad groups, budgets, and performance tracking Apply basic SEO principles to landing pages and website content (on-page structure, headings, content relevance) Support ongoing optimisation of search-driven traffic and conversions Landing Page & Website Operations (Mandatory) Support maintenance and updates of brand website and microsites (PHP, MySQL, WordPress environment) Build, refine, and manage Google Ads landing pages Coordinate basic UI layout, content updates, and backend support with internal stakeholders AI-Assisted Content & Productivity Use AI tools to support: Landing page content drafting, structuring, and layout (e.g. Canva Magic AI, GPT-based tools, NotebookLM) Presentation, reporting, and internal materials (e.g. NotebookLM, Gemini, Copilot, Napkin AI or similar tools) Support internal advisory or training tools where required Facebook / Meta (Preferred) Exposure to Facebook / Meta social media content or advertising is an advantage May assist with basic posting, creatives, or campaign support when required Requirements Diploma or degree in marketing, digital media, communications, IT, or related disciplines Mandatory hands-on experience with Google SEM and search landing page operations Basic understanding of SEO concepts is required Familiarity with WordPress-based websites and landing pages