Key Responsibilities: Build and maintain strong, lasting relationships with media partners including journalists, bloggers, and key industry platforms Plan and execute publicity campaigns that put the company's products, services, and brand initiatives firmly in the spotlight Craft compelling PR materials — from press releases and articles to speeches and social media content — that engage and inspire Ensure every piece of communication is fully aligned with the company's brand voice, tone, and messaging strategy at all times Collaborate closely with marketing and content teams to produce powerful campaigns and authentic brand storytelling Monitor media coverage and track PR campaign performance to surface actionable insights and improvement opportunities Support media communications and play a steady, composed role in managing public messaging during sensitive situations Represent the brand positively through active participation in community engagement and corporate social responsibility initiatives Requirements: Minimum Diploma and above Excellent written and verbal communication skills with a sharp eye for detail and brand consistency Creative thinker with a genuine passion for storytelling, media relations, and building brand reputation Able to manage multiple projects simultaneously in a fast-paced, deadline-driven environment EA License Number: 22C1278 Disclaimer: By applying, you consent to being contacted for current or future job opportunities. All personal data will be managed in line with Singapore's PDPA and used solely for recruitment purposes.